Authors

Sebastian Schaal

Co-Founder & Managing Director at Luminovo

11,800+ LinkedIn followers

Sebastian is guided by the fundamental belief that innovative technology is the most powerful tool for solving today's global challenges. This conviction is the driving force behind Luminovo, the B2B SaaS company he co-founded in 2017 to accelerate the pace of technological progress.

After studying at Stanford University, Sebastian made the strategic decision to build his company in Munich, proving that passion and dedication can foster a world-class technology hub outside of Silicon Valley.

An electrical engineer by training, Sebastian is driven by a mission to have a lasting, positive impact and create a meaningful place to work. This principle is the driving force behind Luminovo, which he co-founded to solve the complex challenges facing the electronics industry. As a leader, he holds the principles of psychological safety as high as Bavarian traditions and is a strong advocate for team health.

At Luminovo, he leads a mission to empower the electronics industry which is the pacemaker of digitalization. The company's software streamlines the path from idea to market-ready product by integrating the value chain and automating complex processes, ultimately making technological innovation faster and more accessible.

Guided by his favorite principle, "Be proactive," Sebastian leads Luminovo's high-level direction and strategy. Outside of work, he is passionate about fitness, skiing, and hiking , and is currently trying to keep up with his co-founder's reading pace by listening to audiobooks at 1.5x speed.

Role at Luminovo

As a Founder and the lead for Revenue department lead, his work involves several key areas:

Founder: Alongside his co-founder Timon, he is responsible for setting Luminovo's mission and long-term strategy. He leads by example to establish the company culture, ensures the product roadmap aligns with the strategy, and secures the necessary funding for Luminovo's financial needs. He also represents Luminovo's mission at conferences and speaker engagements.

Revenue department lead: He oversees and aligns activities across our Growth, Sales, Customer Success and Revenue Operations. He is focused on developing the sales team, refining their processes, and ensuring they have the technical expertise to succeed, while also closing deals himself.

Manager: He is committed to creating an environment of psychological safety for his team. His goal is to provide regular feedback and guidance to help his direct reports grow and to ensure they have the freedom and resources needed to do their best work.

Experience

Founder & Managing DirectorLuminovoNov 2017 - Present
Founders Pledge MemberFounders PledgeAug 2020 - Present
Founding MemberDeutscher KI-Verband e.V.Mar 2018 - Present

Education

Stanford UniversityMaster of Science (M.Sc.), Management Science & Engineering2015 - 2016
Technical University of MunichMaster of Science (M.Sc.), Electrical and Computer Engineering2015 - 2018
Center for Digital Technology and Management (CDTM)Honours Degree, Technology Management2014–2015
Technical University of MunichBachelor of Science (B.Sc.), Electrical and Computer Engineering2011 - 2015

In the media

As a well-known face in the global tech and electronics industry, Sebastian Schaal is often invited to speak on industry event stages. Below are a few of his recent appearances.

Speaker at EMS-Tag 2025: 'Lecture: Digital business models for EMS'
Interview with Handelsblatt: 'This start-up bans Excel from the electronics industry'
Video Interview with EMSNow: 'Up Close with Sebastian Schaal, Founder & Managing Director, Luminovo'