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Sebastian Schaal

Sebastian Schaal

Co-Founder & Managing Director at Luminovo

Experience

Luminovo logo

Founder & Managing Director

Luminovo

Nov 2017 - Present

Founders Pledge logo
Founders Pledge logo

Founders Pledge Member

Founders Pledge

Aug 2020 - Present

KI-verbrand logo

Founding Member

Deutscher KI-Verband e.V.

Mar 2018 - Present

Education

Standford University logo

Stanford University

Master of Science (M.Sc.), Management Science & Engineering

2015 - 2016

Technical university of Munich logo
Technical university of Munich logo

Technical University of Munich

Master of Science (M.Sc.), Electrical and Computer Engineering

2015 - 2018

CDTM logo

Center for Digital Technology and Management (CDTM)

Honours Degree, Technology Management

2014–2015

TUM logo

Technical University of Munich

Bachelor of Science (B.Sc.), Electrical and Computer Engineering

2011 - 2015

About

About

Sebastian Schaal

Sebastian Schaal

Biography

Sebastian is guided by the fundamental belief that innovative technology is the most powerful tool for solving today's global challenges. This conviction is the driving force behind Luminovo, the B2B SaaS company he co-founded in 2017 to accelerate the pace of technological progress.

After studying at Stanford University, Sebastian made the strategic decision to build his company in Munich, proving that passion and dedication can foster a world-class technology hub outside of Silicon Valley.

An electrical engineer by training, Sebastian is driven by a mission to have a lasting, positive impact and create a meaningful place to work. This principle is the driving force behind Luminovo, which he co-founded to solve the complex challenges facing the electronics industry. As a leader, he holds the principles of psychological safety as high as Bavarian traditions and is a strong advocate for team health.

At Luminovo, he leads a mission to empower the electronics industry which is the pacemaker of digitalization. The company's software streamlines the path from idea to market-ready product by integrating the value chain and automating complex processes, ultimately making technological innovation faster and more accessible.

Guided by his favorite principle, "Be proactive," Sebastian leads Luminovo's high-level direction and strategy. Outside of work, he is passionate about fitness, skiing, and hiking , and is currently trying to keep up with his co-founder's reading pace by listening to audiobooks at 1.5x speed.

Role at Luminovo

As a Founder and the lead for Revenue department lead, his work involves several key areas:

Founder: Alongside his co-founder Timon, he is responsible for setting Luminovo's mission and long-term strategy. He leads by example to establish the company culture, ensures the product roadmap aligns with the strategy, and secures the necessary funding for Luminovo's financial needs. He also represents Luminovo's mission at conferences and speaker engagements.

Revenue department lead: He oversees and aligns activities across our Growth, Sales, Customer Success and Revenue Operations. He is focused on developing the sales team, refining their processes, and ensuring they have the technical expertise to succeed, while also closing deals himself.

Manager: He is committed to creating an environment of psychological safety for his team. His goal is to provide regular feedback and guidance to help his direct reports grow and to ensure they have the freedom and resources needed to do their best work.

Latest media appearances by

Latest media appearances by

Sebastian Schaal

Sebastian Schaal

Appeared in

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As a well-known face in the global tech and electronics industry, Sebastian Schaal is often invited to speak on industry event stages. Below are a few of his recent appearances.

  • Speaker at EMS-Tag 2025: 'Lecture: Digital business models for EMS'

  • Interview with Handelsblatt: 'This start-up bans Excel from the electronics industry'

  • Video Interview with EMSNow: 'Up Close with Sebastian Schaal, Founder & Managing Director, Luminovo'

All Articles by

All Articles by

Sebastian Schaal

Sebastian Schaal

pcb cost visibility

Partners

Gain full product cost transparency for mechanical parts and PCBs with Luminovo and Luminarity

Do you have full visibility of your total product cost? Luminovo and Luminarity bring PCBA and mechanical part costing into one unified view, so you can stop guessing and start optimizing.

2026 memory chip shortage

Industry

When AI steals your memory chips: How EMS and OEM companies can survive the 2026 supply crisis

AI isn’t just transforming technology: it’s draining the global memory supply and putting electronics manufacturers under massive pressure. In 2026, survival won’t depend on budget, but on procurement intelligence and speed.

Tech

Meet ElectronicsGPT, the first AI agent for electronics procurement

Electronics procurement finally gets the AI it deserves. ElectronicsGPT combines real-time supply chain data, autonomous monitoring, and instant datasheet analysis in a simple, conversational interface – built specifically for electronics professionals.

PCB quoting

Product

Introducing instant PCB pricing: Why manual PCB costing is dead and what to do instead

Instant PCB pricing turns the slowest step in electronics quoting into your fastest advantage. By standardizing data and automating supplier connections, EMS providers and PCB manufacturers can generate accurate, binding quotes in seconds – boosting speed, win rates, and collaboration across the supply chain.

ems software

Product

Why EMS companies can no longer afford to stick with manual RFQ processes

Still using spreadsheets for quotes? See how the best RFQ software helps EMS providers speed up procurement, improve accuracy, and win more business with faster, smarter quoting.

Bom management for pros electronics industry

Product

BOM (Bill-of-Material) 101: Your straightforward guide to BOM management

In the fast-paced electronics industry, the Bill of Materials (BOM) is at the heart of every product. This guide explores how modern BOM management software can help you master this critical process, reducing errors, cutting costs, and speeding up production.

electronics assembly plant

Partners

The competitive edge: Mastering product costing in electronics manufacturing with costdata® and Luminovo

Accurate product costing empowers OEMs in aerospace, defense, medical, and automotive to make smarter design and sourcing decisions. Discover how cost engineers can leverage data, tools, and expertise from costdata® and Luminovo to drive competitiveness and sustainability.

Electronic component obsolescence and lifecycle

Industry

The strategic buyer's guide to electronic component lifecycle and obsolescence management

In this guide, you'll learn how to anticipate, manage, and mitigate obsolescence risk for electronic components. We'll show you a number or proactive strategies, forecasting techniques, and lifecycle planning best practices to ensure you stay ahead of the obsolescence curve.

sustainable component sourcing

Partners

A practical guide to sustainable component sourcing in electronics with Hexachip and Luminovo

Discover how Luminovo and Hexachip are partnering to help you embrace sustainable component sourcing and the circular economy to boost your electronics supply chain resilience and meet ESG goals.

business man and woman shaking hands in factory lab setting

Partners

Bridging design and procurement: How Luminovo and SI Electronics reduce complexity in electronics development

Discover the value of the partnership between Luminovo and SI Electronics for your electronics designs, with real-world sourcing intelligence directly embedded into the earliest stages of development.

bom in supply chain

Industry

How to reduce sourcing risks with real-time BOM costing

Stay ahead of supply chain disruptions. Discover how real-time BOM costing and component availability insights help reduce sourcing risks, avoid delays, and improve supply chain resilience.

pcb circuit board with resistors green blue and silicon wafers

Industry

Electronics supply chain chaos: Who's hurt most – OEMs, EMS, or PCB makers?

Discover how you can turn supply chain disruptions, rising costs, and geopolitical risks into competitive advantages, whether you are an EMS provider, an OEM or a PCB manufacturer.

luminovo people and revenue operations teams

Inside

Danny’s journey at Luminovo

In this personal and honest post, Danny shares how a rejected job application turned into a pivotal career opportunity, how he learned to thrive in Revenue Operations, and how working at Luminovo helped him find both clarity and joy in his professional journey.

trump tariffs 2026

Industry

President Trump’s tariffs: How they’re shaking up electronics manufacturing and what you can do

Learn how an advanced software solution can help you navigate complex economic situations that have the power to impact the electronics supply chain worldwide, like President Trump’s 2025-26 tariffs.

News

Towards circular electronics: A new partnership between Luminovo and Greenchips

Discover how Luminovo and GREENCHIPS are revolutionising the electronics industry with a new partnership focused on circular electronics. Learn about their sustainable initiatives and innovative solutions driving a greener future.

supply chain issues

Industry

Big supply chain issues: Key challenges and solutions

Discover the biggest challenges facing electronics supply chains today, from component shortages to rising costs and logistics delays. Explore actionable solutions and innovative strategies to build resilience and optimise operations in a rapidly changing landscape.

BMK and Luminovo

News

BMKyourproto & Luminovo revolutionise technical customer communication

Our successful partnership with BMK reaches a three-year milestone.

Hands holding PCB board

News

Luminovo partners with Sluicebox to offer an industry-first instant product carbon footprint for electronics

Pioneering sustainability in electronics with instant carbon footprint estimates.

Timon Ruban and Zollner partnership

News

Zollner Elektronik AG and Luminovo set the new standard for digital supply chain collaboration in the EMS industry

The EMS industry is taking a new turn towards digital collaboration: hear how it all began and what the future holds from the two companies pioneering this change.

Luminovo and EPN

Partners

Luminovo and EPN enter a new era of PCB procurement with automatic PCB pricing

Read how PCB manufacturer EPN was able to automate their entire PCB procurement process thanks to Luminovo’s innovative Automatic PCB Pricing, and how you could benefit from it too.

PCB boards

Industry

Supply chain collaboration: Regain control over your electronics

Discover how collaboration in the electronics supply chain can ensure that the right electronics parts are in the right place, at the right time.

Luminovo Perzeptron logos

Partners

Efficiency and transparency: Luminovo and Perzeptron support the entire electronics order process in dynamic times

Luminovo and Perzeptron work together to increase their joint impact on making the electronics supply chain less complex and more efficient.

futuristic ERP logo

Tech

ERP integration made easy: Myths and solutions

Let's debunk myths about ERP integration into modern software tools like Luminovo being too complicated, expensive and time-consuming. Learn exactly what the process entails through the experience of Stern-Elektronik GmbH.

a birds-eye-view of two people shaking hands across a table

Product

Transforming collaboration: Exploring the advantages of a digital customer portal in the EMS industry

The EMS industry is expected to grow by 28.5% by 2027. Can you imagine your EMS business grow the same way? Read this blog to understand how transforming your customer relationship can transform your entire business.

ship container

Product

Strategically navigating risks across your product portfolio

Should the state of the electronics supply chain limit your product development? We don't think so. Is there a way around it? Yes, and you can find it out in this blog.

close-up of component pcb board

Industry

Manufacturing calculation – From manual processes towards smart automation

In this blog, we provide a framework for precise manufacturing costing calculation and show you the way towards automating this process for the benefit of your business.

luminovo onlinecomponents.com logos

Partners

OnlineComponents.com and Luminovo optimize procurement decision-making

Find out how the partnership with American distributor OnlineComponents.com makes your sourcing process seamless, automated and collaborative.

jenga tower with blocks removed

Product

Ignoring risk is so 2022: Save your product design with Luminovo

Are you an electronic engineer thinking you should focus on designing high-quality products for your customers, instead of dealing with compliance? You’re totally right. This blog will help you make the switch.

close up solder of PCB board

Industry

How to make your electronics development more robust, anticipatory and collaborative

Collaboration and technology can improve electronics development and NPI processes, despite volatile component markets. In this article, we will explore common problems and modern solutions.

rocket ship taking off

Industry

Why modern RFQ software is the tool to secure your bottom line

What does modern RfQ software look like? And how can it help you ramp up your EMS business revenue? Read our Founder’s advice to end your 2022 with a bang, despite the challenges of the electronics sector.

Reini’s Journey at Luminovo

Inside

Reini’s journey at Luminovo

Curious to know what being an Intern or Working Student at Luminovo looks like? We've asked Reini, who has experience in both.

close-up photo of PCB board

Industry

The end of the chip crisis?

You've read it right – looks like the global chip shortage is coming to an end, but other challenges await. In this blog, we’ll go through the latest research findings on the semiconductor industry and what we can expect in the near future. Read on!

close-up image of a PCB board

Inside

Yet another primer on the electronics industry

The what, why, why now and what next of Luminovo: read our vision and plans for the future after receiving €11M in Seed funding.

image of a map of the world

Industry

How to deal with long-term supply shortages – Pt. 2

The supply shortages saga continues: in 2022, the global supply chain still fights against the pandemic, and the Russia-Ukraine conflict adds on to the uncertainty. What has changed in a year? And, is technology still the answer?

luminovo wurth logos

Partners

Würth Elektronik and Luminovo cooperate on transforming PCB order processes

The connection of Würth's online shop for PCBs with the Luminovo Software Suite makes order processes for PCB prototypes easier, faster and more precise.

close-up of PCB board

Tech

Up your PCB game with digital twin technology

In PCB manufacturing, communication between PCB suppliers and EMS provider or OEM is key. In this blog, we’ll see how the PCB digital twin can bridge the gap between the two and bring your business to the next level.

two ship side-by-side

Industry

Startups vs. corporations: Who would win the race for the future?

The modern world, and especially the electronics industry, needs startups. Startups are the key to progress in all aspects of society – in this article, we’ll tell you why.

running track with lanes 1 to 5

Industry

5 reasons why now is the right time to upgrade your RFQ process

It’s never too late to change and improve a certain way of doing things. What’s crucial, is to come to the realisation that progress is necessary, especially in a sector such as electronics.

inside of a tunnel

Tech

APIs in the electronics value chain – Curse or blessing?

These days, it's all about being fast and up-to-date. Modern software development makes it possible, and APIs are the reason. The future of the electronics industry is already here – what are you waiting for?

luminovo founders and luminerds

News

Luminovo acquires PCB software provider Electronic Fellows to pioneer next-gen software suite

Joint efforts yield accelerated existing processes and new opportunities of interconnectedness for the electronics industry.

luminovo orbweaver logo

Partners

Luminovo and Orbweaver form automatic data integration partnership

Combined Capabilities Offers First Ever Fully-Digital OEM/EMS Sourcing Experience

Image of a graphic saying it's super effective

Inside

On the bare necessity of psychological safety

The what, why and how of effective teams. By our co-founder Timon Ruban.

photo of beautiful clouds

Tech

Cloud solutions in the electronics industry – Why now?

This blog combats prejudice against the cloud, by providing technical, easy-to-understand insights into cloud solutions, and explaining their benefits and why they play an inevitable role in the future of the electronics industry.

Luminovo welcomes eight new business angels image

News

Onboarding eight renowned business angels

We’re incredibly proud to announce that eight new and impactful business angels have joined Luminovo’s journey to revamp the electronics industry.

clost of image of PCB board components

Inside

A short primer on the electronics industry

The Electronics industry has long innovation cycles, but uses short acronyms: We can deal with both.

photo of the luminovo team

Inside

An alumni intern's experience in marketing and growth

Nicole, student at National University of Singapore, spent 6 months at Luminovo during her exchange year in Germany. From marketing strategy to beer gardens, Nicole took home a lot of new experiences - most exotic one for someone from a tropical island probably being 'Eisstockschießen'.

photo of the luminovo team kayaking

Inside

Luminovo alumni - Being a growth manager intern at Luminovo

Sophie, a graduate from WHU, spent 3 months at Luminovo during her gap year before pursuing her Master's. From water rafting to giving pitches to potential clients, Sophie's definitely had the best of both worlds.

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AI

New perspectives on transfer learning: Structuring ML concepts

This last installment introduces Hybrid Processing and maps it together with Active Learning and Transductive & Inductive Semi-Supervised Learning in a novel framework.

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AI

Processing unlabeled data in machine learning - Structuring ML concepts

In this post, I finally found personal closure on the topic of how AL translates to some real-world scenario and introduce Hybrid Processing as a new paradigm.

part 1 graphic image

AI

The four “pure” learning styles in machine learning - Structuring ML concepts

People are starting to realize that some techniques that were previously regarded as Unsupervised Learning should more aptly be named Self-Supervised Learning. Let’s expand on that.

luminovo raises of 2M in pre-seed round text

News

From AI to electronics

Lumimovo goes Electronics! We have received over €2 Million in pre-seed funding for our new journey into the Electronics Industry.

image of a laptop with code on the screen

AI

AI and the question of explainability

Do we need to understand our models in order to trust them?

a row of CCTV cameras

AI

Data privacy in machine learning

Data privacy - one of machine learning’s biggest challenges and how to tackle it.

close-up of a timeline of code issues

AI

The deep learning toolset

Every problem worth solving needs great tools for support. Deep learning is no exception. If anything, it is a realm in which good tooling will become ever more important over the coming years.

image of zeus the mythic god

AI

Mythbusters: 7 common myths about AI

Artificial Intelligence is one of the most hyped topics of recent years. Naturally, a lot of superficial knowledge has found its way into the press and the minds of the general public. In this post, I want to uncover a few of those misconceptions.

close-up photo of laptop screen with code

AI

A refresher on batch (re-)normalization

If you’re like me, you enjoy throwing CNNs at every pictorial problem that comes your way. If you’re like me, then you have heard of BatchNorm.

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