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Same-day quotes, zero overtime: How Omega EMS freed its team with Luminovo
Omega EMS is a fast-growing Electronics Manufacturing Services (EMS) provider based in San Jose, California. Founded in 2015, the company operates an 80,000 square foot facility with five SMT lines and recently expanded into Vietnam with a second site in Ho Chi Minh City. Serving customers across defense, robotics, AI, and medical. With over 70 active New Product Introduction (NPI) projects running at any one time, speed is everything.
"We've always turned around quotes same-day. Customers just didn't realize my team was sometimes working until 10 o'clock at night to do it." - Hassan Malak, VP Sales, Omega EMS
Challenge: Manual quoting at high volume is a grind
Omega's quoting process ran entirely on manual effort. The team relied on Octopart, findchips.com, and manual DigiKey BOM uploads to track down part availability and pricing, entering everything by hand into spreadsheets. A BOM with 100 to 200 line items could take hours to work through. With five to ten RFQs arriving on a busy day, that added up fast.
"It was all manual. Excel, pen and paper, manually putting pricing and availability on the cost of BOMs. A 100- or 200-line item BOM could take hours." - Hassan Malak, VP Sales, Omega EMS
The team had the capability to keep up, but only by putting in the hours. Quotes went out same-day, customers were happy, and nobody outside the team knew the cost. The real question wasn't whether Omega could handle the volume. It was whether they had to do it the hard way.
Why Omega EMS chose Luminovo
Omega wasn't actively looking for a quoting tool. Luminovo's sales team reached out, walked Hassan through the capabilities, and he brought it straight to the people who would use it daily.
"Shame on me, I never really searched for a tool. Your salesperson reached out and was able to sell me on it. Maybe companies like us are just too buried to look, or don't even realize the software exists." - Hassan Malak, VP Sales, Omega EMS
After consulting with the team, the feedback was unanimous and Omega signed up. No lengthy evaluation process, no shortlist of competitors. The product spoke for itself.
What changed with Luminovo
Omega uses Luminovo for material costing on the NPI side of the business, where the pace is relentless and every day brings a new set of quotes to turn around.
The difference is immediate. Where a complex BOM once consumed hours of manual lookup and data entry, Luminovo handles the same task in around 20 minutes. The tool covers roughly 95% of material requirements automatically, flagging only the exceptions that genuinely need human attention.
"The Luminovo portion of it is 20 minutes. The tool doesn't really care whether it's 10 lines or 500 lines. You upload, map the columns, and it spits it out." - Hassan Malak, VP Sales, Omega EMS
With five to ten RFQs arriving on a busy day and over 70 active NPI projects in flight, that time saving compounds quickly. Work that previously kept the team at their desks until late in the evening now gets done in a fraction of the time, freeing them up for the things that actually require human judgement: responding to customers, chasing down last-minute shortages, managing delivery timing, and focusing on service quality.
"Luminovo has cut out hours and hours of work from my team so they can focus on other things." - Hassan Malak, VP Sales, Omega EMS
Results at a glance
Area | Before Luminovo | With Luminovo |
Material costing per BOM | Several hours | ~20 minutes |
Quote turnaround | Same day, often with overtime | Same day, within regular hours |
Team capacity | Largely consumed by manual quoting | Freed up for customer service and operations |
RFQ volume handled | 5-10 per day with strain | 5-10 per day with capacity to spare |
BOM coverage | 100% manual lookup | ~95% automated, exceptions flagged |
Speed that customers can count on
Omega's customers have always received same-day quotes. That has not changed. What has changed is that delivering on that promise no longer requires the team to work evenings to make it happen.
That freed capacity flows directly back to customers. Instead of spending the day buried in spreadsheets, the team is available to respond to queries with even better services like proactively flag component shortages, and stay on top of delivery schedules. For NPI customers in particular, where speed and part availability matter far more than unit price, that responsiveness is a genuine competitive edge.
"Speed is what really differentiates us from our competitors. Luminovo has allowed us to quickly react to our customers. We were doing it before, but now we're just not spending the hours we used to." - Hassan Malak, VP Sales, Omega EMS
Outlook: Built to scale
Luminovo started on the NPI side of Omega's business, but the operations team recently rolled it out to production buyers as well, using it for volume updates and re-quotes on existing programmes. The footprint is growing. And so is Omega.
The company grew from 130 to over 185 people in a single year, opened a second facility in Vietnam, and is deliberately expanding into high-growth sectors like robotics, AI, and defense. Scaling a business at that rate demands a digital foundation that keeps pace. With Luminovo handling the heavy lifting on material costing, the team stays focused on what drives the business forward: customer relationships, strategic decisions, and operational excellence.
For Omega's customers, that shift in focus is tangible. They are not just getting faster quotes. They are working with a partner that has the bandwidth to consult, advise, and stay ahead of challenges before they become problems. In markets that move quickly, that kind of partnership is a competitive advantage in itself.
"Anything we ask Luminovo to do for us, it works perfectly." - Hassan Malak, VP Sales, Omega EMS
